ABC Welcome ABC Regional Meeting in STLIt’s been about a week since I blogged last and for that I apologize! A headache has incapacitated me for just over a week now, but I feel I MUST blog after my day! Thankfully, my headache subsided long enough for me to attend the Association of Bridal Consultants (ABC) Heartland Regional Meeting in St. Louis, Missouri! And let me tell you, I’m glad I didn’t miss out! It was a very informative day with lots of awesome presenters including Lacy Branch Events, Engaging Events by Ali, Always a Bridesmaid and Splendid Communications.

LACY BRANCH EVENTS. St. Louis planner, Lacy Branch, kicked off the meeting with a piece on finding your niche and discovering who your bride truly is a.k.a. your “flavor!” Not all event planners are the same and not everyone has the same bride, so it’s important to find out who your “flavor” is and focusing on attracting that type of bride…something I will certainly be keeping in mind for the future!

ENGAGING EVENTS BY ALI. Next up was our first keynote speaker, Ali Phillips from Engaging Event by Ali out of Chicago, Illinois. Ali led us through some of the newest and best design trends in the wedding industry including ceremony and design trends. Plus, she shared lots of great photos from several of her more than impressive events – did I mention she’s done over 250?!?

ALWAYS A BRIDESMAID. After an amazing lunch, our next keynote speaker was Xochitl Gonzalez from Always a Bridesmaid in New York City. Xochitl walked us through one of the most important aspects of having a wedding planning business, Public Relationships…not just Public Relations. It’s all about building relationships while getting your name out there and promoting what you do best!

SPLENDID COMMUNICATIONS. The meeting wrapped up with an educational presentation from Liene Stevens from Splendid Communications in Phoenix, Arizona. Liene gave us the 101 on social media with a focus on integrating blogs, Twitter and other social media into your business marketing plan. We learned about the six blog myths plus great tips on building your brand!

ABC Table ABC Regional Meeting in STLAll in all it was a great event and a terrific learning experience for me, not to mention I got an opportunity to meet some of my event industry peers from all over the midwest! My  hat goes off to Lacy Branch and Lisa Zweifel of St. Louis for putting it all together! I’m just sad I missed the welcome reception which included, from what I hear, an amazing signature margarita!

Now I leave you with my favorite quote of the day, from Shay Freeman (an ABC Master) out of Little Rock, Arkansas – “I would rather apologize for price than quality.” Words to live by the in wedding business!

P.S. In the end, I decided to join the Association of Bridal Consultants too! Good move I think! :-)

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